Currently, there are about 1, 350,000 practicing lawyers in the United States; about 88% of them either work for or own a small law firm. Nonetheless, they need paying clients to survive and hopefully thrive. Yet, originating clients require great marketing, which is an expensive proposition, to say the least.
Traditionally, competent, credible and compassionate lawyers acquired their clients, one at a time; and they served them well. In turn, happy clients gave their lawyers repeated business and recommended them to other prospective clients. This method of building brand-equity was the core of law-marketing.
Then came along the World-Wide-Web—cluttered with millions of lawyers’ advertising. Unfortunately, some of the most pervasive of them belong to Lawyers, who lag behind in the Art and Science of Competent Lawyering and Compassionate Caring.
Consequently, such lawyers do not earn the equitable vouching power of their former clients. Thus, they have no choice but to pay, any amount, to obtain high-ranking for their messages; in the hope of winning the proverbial numbers’ game! Sadly, this unnecessary competition has made cost per client procurement exorbitantly expensive, across-the-board.
At Chosen Lawyers not only we, wholeheartedly, appreciate and admire the traditional principles of Great Lawyering; we’ve built our entire joint-communication platform around it.
First, we make a concerted effort to clearly and creatively separate our [Chosen] Lawyers from the clutter of thousands, who talk the talk but do not walk the walk. Then, we expand their circle of prospective clients in all viable vectors, ethically and truthfully.
We also incorporate many innovative communication methods to disseminate educative articles, videos, visual legal dictionary, seminars and webinars. All are created by highly committed and competent people.
Lastly, our secured, confidential and private Audio/Video/Text—LIVE CHAT—portals bring each Chosen Lawyer and their prospective clients, together, with the speed of need.®
In other words, Chosen Lawyers stand on the creative shoulders of some prolific and principled marketing minds, who possess the insight to see the invisible; touch the intangible; and achieve the impossible. People, who are devoted to a purpose much bigger than any one of us, individually! A purpose that never allows us to rest our laurels—thinking that we have arrived.